Joshua Gross: EA Sports takes MMA's rivalry into world of video games
LOS ANGELES -- When EA Sports suggested to Strikeforce CEO Scott Coker three months ago that it would like his mixed martial arts promotion to do "something big" at this year's Electronic Entertainment Expo -- an annual three-day exercise in sensory overload put on by the multi-billion-dollar video game industry for the purpose of showcasing its latest and greatest products -- he admittedly ...
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