Qualcomm Offers Cash Incentives, Broader Support, in Bid to Energize App Developers

Following a multimedia music video intro that blared the pop hit "Hey Soul Sister" by Train, Qualcomm chairman and CEO Paul Jacobs opened the conference and almost immediately addressed the old Brew versus new Brew question.

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• Qualcomm Introduces Mobile Augmented Reality Platform and Software Development Kit
• Hot Wheels Color Shifters Bubble-Matic Cash Wash Playset

Tagged with: Cash • Offers • Qualcomm

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